Listen on
Transcript
The future of sport should bring us closer. AI can help us learn, find new ideas, and see what we might miss. But hope, joy, and the will to try again come from people. Let AI support the work. Let the human spirit lead the way.
Full transcript of Briefing 16, 0:25, published 28 October 2026.
Read the full note: Nicole Junkermann on AI and the Future of Sport: Video and Transcript
Key points
- Sport is at its best when it brings people closer
- AI can support learning, new ideas and a clearer view of the game
- Hope, joy and the will to try again come from people
Support the work, let people lead
Sport has always been a place where people learn by watching closely, trying again and sharing what they notice. AI fits naturally into that habit. It can help players and coaches review a session, see patterns that are easy to miss and explore new ideas before they are tried for real.
Nicole Junkermann sees the tools in a supporting role. The moments that make sport matter come from people: the hope before a game, the joy of a shared result and the will to try again after a setback. AI can make the preparation smarter, and the human spirit still leads the way.
Frequently asked questions
How can AI help in sport?
By supporting learning and preparation: reviewing sessions, noticing patterns that are easy to miss and helping people explore new ideas.
What stays human in sport?
Hope, joy, team spirit and the will to try again. AI can support the work, but these come from people.
Is this briefing about one particular sport?
No. It is a general reflection on how AI can support people across sport, from community sessions to elite training.
More videos
More videos with Nicole Junkermann
Back to all briefings, or return to Nicole Junkermann's AI Overview.